The 7 types of social media fans

Social media has become such a powerful tool in business that it is now listed as a full-time paying job for some. Large companies have set job roles that are entirely social media based because of the large demand for companies to have a social media presence. Understanding social media is a tough task in and of itself, but understanding your followers can be an even tougher task.

It is important that, when doing social media marketing, that you know your following in order to better reach them on a personal level. This includes the types of people they are, things they like, things that peak their interest, etc. To help yourself better get acquainted with your following it’s important to first understand the types of followers that exist among the various social media channels.

The Quite Follower: This is the follower who is aware of your business but is not a customer, they like your page because their friends like your page. This type of follower doesn’t harm your social media efforts, but they do not help them either. The best way to reach this type of follower is through interaction, polls, videos, giveaways, etc.

The Casual Liker: This person has experienced or purchased your brand/product before and occasionally likes the things you put out on your social channels. The best way to keep this kind of follower is to continue providing a good product or service.

The Deal Seeker: This person loves a deal and are fans/followers of whomever puts out the best ones. The best way to attract this type of person is by providing great deals and incentives in return for their loyalty as a customer.

The Unhappy Customer: This is the fan who had one (or more) bad experience(s) with your company/product and they want everyone to know about it. This customer can be a pain, but it’s important to remember that you cannot please everyone. The best way to handle this social media fan is to respond to their issue quickly and give support in anyway you can to help their situation get resolved.

The Ranter: One word that can be used to describe this person is “troll”. Sometimes the ranter isn’t even a customer, they just have nothing else better to do than make internet life hard for others. The best way to handle these types are to just simply ignore them. Don’t engage in any kind of heated debate with them, that is what they feed on.

The Cheerleader: This type of social media fan/follower likes, shares, and comments on everything you post and everything about your company. This (in my opinion) is the best type of follower you can have. They help promote, share, and drive growth to your business. If you continue to provide great content, promotions, or products then you will have no trouble keeping this type of fan happy.

The Loyal Fan: This type of fan is just as it’s title says, loyal. They share and recommend you to friends and family, provide support and constructive criticism to help you better reach other fans, and they stick up for you against the ranters and unhappy customers. This is also one of the best type of social media fans/followers you can have and you should recognize these types of fans with customer appreciation gifts and deals.

Reach Local gets the credit for this info, for the complete guide to the different types of social media fans, refer to the infographic below.

Created by Reach Local

7 Popular Types of Social Media Fans Infographic

WordPress Security: Common Malware and Attacks

WordPress is the most popular CMS on the planet, and being the most popular also makes it a target for attacks. According to Pagely, a large managed hosting system for WordPress websites, there are two primary types of malware attacks aimed at WordPress.

The first type, injections, happens when your website is injected with code like links or advertisements that go to another website. Like the infographic says below, this code that is injected is usually hidden from normal view but still visible to search engines. As you can imagine, this could destroy your websites SEO and get you punished by Google.

The second type, back doors, are a method of bypassing normal authentication by illegally gaining remote access to a server, website files, and so on. This can obviously become a huge problem and could destroy your website.

The best thing you can do to prevent attacks or hackers is to secure your information, use a reliable hosting service, and be sure to back up your website regularly. Put a password on your wifi and make sure your passwords are strong and not easy for someone to guess. Check out the infographic below for some more great info and best practices to help keep your WordPress website secure.

Created by Pagely

WordPress Security: Common Malware and Attacks Infographic

Types of Mobile Apps Infographic by FreeMan Marketing

In today’s world of mobile devices, having a mobile app is all the craze right now. There are some things you need to know before plunging into the mobile app world; The different types of mobile apps. Yes, there is more than one type of mobile application and knowing the difference is crucial if you are in the market for having a mobile app built.

As this infographic by FreeMan Marketing explains, there are 3 different types of mobile apps. The first type of mobile app is Native, the second is Hybrid, and the third is Web.

1.) Native apps are housed on the device and have access to various phone features. Some examples of native apps include most games and utilities that you can use without internet access.

2.) Hybrid apps use both the native phone features and web features. Some examples of hybrid apps are Facebook, Twitter, Yelp, and The Weather Channel.

3.) Web apps require internet access, as they are on actually just websites, but they look and feel similar to a regular app. An example of a web app is if you visit Twitter or Facebook on your phone using the phones web browser, both websites look like apps but they are actually just mobile versions of the website.

Below you can see in the infographic various examples of each type of app.

View a larger version here.

Created by FreeMan Marketing

Types of mobile apps infographic created by FreeMan Marketing

Using Social Media for Recruitment

In recent years companies and recruiters have taken to social media as a means of finding and hiring people. 92% of companies use social media for hiring, LinkedIn being the number one social platform used by companies to hire. This is not an unbelievable statistic by any means, you can use social media to find out more about a person than any interview would reveal.

What platforms are companies using for recruiting? Three main ones to be exact; LinkedIn, Twitter, and Facebook. In 2012 93% of companies used LinkedIn for hiring, 66% use Facebook, and 54% use Twitter. One of the biggest benefits to using social media is time, 20% of recruiters say it takes less time to hire and employee thanks to social media.

There are fall backs for using social media if you are trying to get hired that should be consider. You need to be careful about what you say and post on social networks. As this infographic by Staff shows below, 3 of 4 hiring managers check candidates social media profiles even if they’re not provided and 1 of 3 employers reject candidates based on something they found on social profiles. So it’s important, if you’re using social media, to be careful what you post especially so if you’re looking for a job.

Although social media is an ever growing tool used by employers and employees to find and hire, there are still some companies who don’t use social media for recruiting. 36% of firms don’t use social media for hiring, so don’t ditch that paper resume just yet.

Created by

Using Social Media for Recruitment Infographic

The Four Faces of Link Building

Link building is a very important task on every website owners agenda. It’s a factor in how your website ranks in search engines and how much of an authority your website is in the industry. That being said, there are several ways in which people build links and these people were categorized into 4 types of link builders.

Shellshock UK created this infographic that names the 4 types of link builders and their different processes by which they go about building links. The 4 types of link builders are The Geek, The Creative, The Hustler, and The Social.

The Geek tends to be the developer or coder; this person is logical, into details, organized, and analytical. The Geek spends most of his/her time using webmaster tools, Google analytics, fixing code, and doing online gaming.

The Creative tends to be the designer; this person is creative, innovative, a thinker, strategist, and full of ideas. The Creative spends most of his/her time conceptualizing, strategizing, art directing, and doing content creation.

The Hustler tends to be a person who enjoys research; this person is resourceful, does research, and is persuasive. The Hustler spends most of his/her time doing link requests, searches, emails, and building lists.

The Social tends to be the social media guru who spends a lot of time on Facebook, Twitter, and the like. The Social is sociable, a people person, loves connecting with others, and is well informed and up on trends. The Social spends most of their time reading, chatting, content curation, commenting, and networking.

The Four Faces of Link Building

The Four Faces of Link Building

The Anatomy of a Graphic Designer infographic by Glantz Design

You may remember the infographic we posted awhile back comparing web designers vs web developers, making fun of the stereotypes of each of them. This infographic from Glantz Design is similar to that, except that this one is making fun of graphic designer stereotypes. These stereotypes include Apple die hard, black rimmed glasses, skinny jeans, coffee addict, hip sneakers and more.

For the most part some of these are true, obviously everyone is different and has a different style, but this style seems to be a trend among designers in general. It’s always fun to laugh at ourselves once in awhile so hopefully you get a good laugh out of this.

Created by Glantz

The Anatomy of a Graphic Designer infographic by Glantz Design

How to be the Most Organized Person in the World Infographic by Greatist

Being organized in today’s hectic world is something most of us can have a hard time doing. It sometimes seems that there are just not enough hours in the day, and being unorganized can make the days seem even shorter.

As much as I try, I’ll admit that I am lacking in the organization area. My desk is covered in sticky notes among other random sheets of paper, half of which I don’t know what they are. If it wasn’t for the search on my PC I’d lose so many files just for the fact that sometimes I don’t organize them into folders on my computer properly.

With the problem of organization being quite large, there have been many companies trying to help by creating apps, reminder programs, and alerts for your cell phones and computers. Although they can be very helpful, sometimes they’re just not enough.

The team at Greatist, a source for all things fitness, health, and happiness, created this very long and very helpful infographic on how to be the most organized person in the world. Although I’m sure you won’t become the most organized person overnight, it will definitely help you to improve upon your current organization situation.

Tips for becoming more organized start at your computer and organizing files on it. You can do this with programs like Dropit that automatically organize and sort the files you give it.

Another great place to start with organization is the email. A person’s email can get out of control overnight, keeping your personal email and work email separate can help you stay more organized. It’s also a good idea to create folders on your email and sort emails that way.

This is an area where I am actually a more organized than usual. I have 2 personal email accounts and a business email. I use my business email for, well, business and I use one personal email for stuff like Facebook, Twitter etc. and the second personal email I use in a more professional nature for business and job contacts.

Anyways, there are a ton of great organization tips listed in this infographic, so read them over and get started on organizing your life.

Created by Greatist

How to be the Most Organized Person in the World Infographic by Greatist