I this article I will walk you through the process of setting up and optimizing a WordPress blog, step by step. However let’s first consider the possible benefits of having an outstanding blog.

  • Business networking – If you use your blog as a showcase for your professional skills, it may open doors and build business relationships that you can only dream of.
  • Ongoing income – Blogs are great at attracting traffic, traffic that you can turn into dollars through advertising. I make a steady flow of money from posts that I wrote years ago.
  • Capital gains – Many WordPress blogs sell for tens or even hundreds of thousands of dollars every day. Like with selling other businesses the income from capital gains is taxed at a lower rate than normal income.
  • You may enjoy blogging – I wouldn’t say I love writing blog posts, but I certainly like doing it. Writing changes up what I am doing and it also lets me wrap my mind around some important concepts.
  • It definitely improves your writing and communication skills.

Why WordPress?

WordPress is the most popular blogging platform with over 60 million websites (half of the websites on the internet) using it. The reasons for WordPress’s popularity is that it is powerful, easy to use and free.

The first mistake

The first mistake new bloggers make is to cheap out on hosting. The problem with cheap hosting is that hosting companies make it cheap by putting a lot of sites on each server. That makes the websites very slow. The search engines don’t like sending traffic to slow blogs and people don’t like browsing on them.

You can avoid the mistake by hosting your blog with one of the larger more established web hosts.

2 Types of hosting you need to understand

The 2 types of hosting are domain and web hosting. The domain hosting just maps your domain name (for example to your web hosting where you have your blog installed. Domain hosting is cheaper than web hosting (around $13 per year).

Picking a Domain Name

Don’t use more than 3 words in the domain name, it makes the domain hard to remember and too long. If you are doing a blog for a business, is a good option. If you are the brand (In the same way as say Donald Trump has made himself the brand) is a good option.

When it comes to the last part of the domain name I recommend going with .com , .org or .net. Stay away from the stranger ones. Unless it’s a regional website, then use the regional extension.

Strong domain names are memorable, brandable and catchy.

Web Hosting

HostGator link, I do my hosting with HostGator. They have 3 plans to pick from: The Hatchling, Baby and Business plans. I use the Baby plan. With the Baby plan you only pay for web hosting once. So say you have 3 websites, you pay for hosting once and 3 times for domain hosting. It works out much cheaper in the long run. If, however you think you will only ever have one domain the Hatchling plan is cheaper.

To save some money use the coupon enfuzedcoupon, that will give you a 25% discount.

During the checkout process HostGator tries to sell you 3 optional extras:

  1. Secure and Accelerate Your Site for $1.67 a month. I don’t use that. I do not really think that’s a feature a blogger needs. Maybe if you have some kind of controversial site where someone might try to hack it, to take the site down temporarily, it might be useful?
  2. Constant Contact. They are an email marketing business. I am in favor of having an email list of subscribers. Constant Contact is however not the business that I use or recommend for that.
  3. Daily Site Backup for $19.95/yr. I backup my own stuff. Backing up your blog regularly is very important, but not difficult to do yourself. If you want to save the time, using this service is a good idea.


quickinstallcPanel is what you use to manage your website. Once your account is setup, log into your cPanel. Click on the QuickInstall button under the Software/Services section.

Next click on the WordPress tab. There are some paid options to have someone install WordPress for you. Ignore that, find the “Install WordPress for Free” part and click on ‘Install WordPress’.


formThen you will see the form to the right:

You select your domain name from the drop-down list. The box next to that shows the folder in which WordPress will be installed. If you want people to see your blog, when they enter your site, just leave that blank. Certain notifications will be sent to your Admin Email address. It is also what you use to reset your password, if you forget it. Your Admin User is the name that will be shown as the author on all the posts that you write. You can change it later if you need to. After installation HostGator will try to sell you on a premium theme, ignore that and go to your email box. Log into your administration account from there, using the password that WordPress created for you.

Optimizing WordPress


Say you have the web address your permalink settings determines the last part “how-to-research-a-competitor-online”. You want to setup your permalinks first, because if someone links to a page and you change the permalink settings that link will point to an error page.

Per default your post permalink contains the date of the post and the post name. I prefer to only have the post name in my permalinks. To change it select ‘Settings’ >> ‘Permalinks’ from the menu. Click on the ‘Post name’ radiobutton and click on ‘Save Changes’.



Plugins are an easy way to ad functionality to your blog. There are a lot of good free plugins the problem is that there are also a lot of bad ones. Bad plugins have sloppy script, slow down your blog and possibly even have security holes. When you install WordPress with HostGator it comes with certain plugins pre-installed, so let’s talk about these first.

To view the currently installed plugins select ‘Plugins’ >> ‘Installed Plugins’ from the menu.

  • MOJO Marketplace – This plugin just tries to sell you stuff. Click on ‘Deactivate’ to stop it.
  • WP Super Cache –  This plugin speeds up your site by caching your posts. That sounds good in theory, but the plugin doesn’t always play nice with themes or other plugins. Also if you are setting up your blog some of the changes may not be visible right away. So I would deactivate it initially. Later you can try it and see how it works with your setup.
  • Jetpack – Jetpack is a multipurpose plugin. It tracks your traffic and stores the data offsite. The traffic data reports are nice to have. Jetpack also ads some security features to your blog. My favorite Jetpack feature is the social sharing buttons. When you look at a healthy blog, I would expect 33% of the traffic to be from social media sites. Having easy to use social media buttons makes sharing the content much easier. I would prefer it if they focused on fewer features, but regardless you will find some of them useful. To use the plugin you need to open a free account and link it to Jetpack.
  • Akismet – Blog post comments are great. They allow your readers to engage with your posts and they also make your posts more attractive to the search engines. The problem is that there a number of bots that try to use your comments to advertise to your readers. Akismet checks comments against its database and filters spam into a spam folder. From there spam is periodically automatically deleted. It makes managing your comments a lot easier. You need to open a free account with Akismet to use their plugin.

To add a new plugin go to ‘Plugins’ >> ‘Add New’. From there you can search for and install new plugins.

  • Yoast SEO – SEO is the process of optimizing the visibility of your posts for the search engines. WordPress is pretty good at it, without this plugin, but Yoast SEO takes things even further helping you attract even more search engine traffic.
  • Contact Form 7 – This ads a contact form to your blog. The plugin uses a Captcha to protect you from contact form spam.


Free Themes

Your theme controls what your blog looks like. It would not be very interesting if all blogs looked the same. You can use either a free or paid theme.

To install a free theme go to ‘Appearance’ >> ‘Themes’. Then click on ‘Add New Theme.’ You can do a keyword search and/or use filters to find a theme that works for your site. There are a lot of themes, but eventually you will find a good one.

You should make sure that the theme you pick is responsive. A responsive theme looks good on both a PC screen and on smaller devices like a mobile. You can test a web page to see if it is responsive by using Google’s mobile friendly tool . You can also test a page by reducing the width of your browser window.

Generally these free themes will have a link in the footer to the creator’s website. They use the link as an advertisement for their premium products.

Premium Themes

I use a premium theme on both of my blogs. I bought them on a digital marketplace for themes called themeforest. A premium theme costs around $59, so not cheap. However I do think it was good value for me.

The features good premium themes offer:

  1. They give you far greater control over every detail of your blog’s design.
  2. They greatly improved your control over where the ads you use are placed. Making your blog more profitable. You can do testing to see how ads placed on different places attract more or fewer clicks. I have found that ad placement can make a significant difference in click through rates and therefore earnings.
  3. A good premium theme handles responsiveness much better than a free one does. That means it looks better and is better monetized than a free theme on smaller mobile devices. This is important because more and more people are browsing the internet on mobile devices.

Editing your sidebar

Most themes have a sidebar, normally on the right side of the posts. You can edit and change the order of the elements or widgets in the sidebar. To do so go to ‘Appearance’ >> ‘Widgets’.  To add or remove widgets you drag them into and from the Widget Area. You also drag the widgets in the Widget Area to change their order.

Adding content to your Blog

The content on your blog is divided into pages and posts. Examples of pages are your About Me page, Privacy Policy and Terms. Your posts feature your everyday content. When you install WordPress you start out with a ‘Sample Page’ and a ‘Hello world!’ posts. You can edit or delete these.


To create a new page go to ‘Pages’ >> ‘Add New’ on the left hand menu. That will load an editor page. You can input text and post images in this window.

Add your page to the menu

Steps for adding pages to the navigation bar

  1. Save changes to the page by clicking the ‘Update’ button
  2. Click ‘Appearance’ >> ‘Menus’ in the WordPress admin menu
  3. Now we need to create a menu. Do so by giving the menu a Name for example “Top Menu” then click on ‘Create Menu’.
  4. Next we add a page to the menu. You should see your page’s name with a checkbox next to it. Select it and then click on ‘Add to Menu’.
  5. Next you need to attach the menu to a location in the theme. The location options with the default theme is ‘Primary Menu’ and ‘Social Menu’. Then select the ‘Primary Menu’ box and then click on ‘Save Menu’. The menu should then show your page when you open the blog.



You can create a post in the same way as a page. Because you can have many posts you should organize them into categories. To add a category go to ‘Posts’ >> ‘Categories’.


When you look at very rich people and how they got so rich. They almost always either created a very valuable asset or bought an asset and made it more valuable. What we are going to look at in this article is buying an asset / business / website and then making it worth more.

How buying a website works

There are 3 main ways to buy a site. You can approach the owner directly, you can do it through a broker (This is mostly for larger sites, $25,000 and upwards) or you can buy the site at auction. If you want to buy a site at auction, just use for that, they dominate the market.

The way the transfer works is that the buyer puts the money into escrow. Then the seller transfers the digital assets to the buyer. When both are happy, the seller releases the money. If you aren’t using Flippa for the sale, you can use to transfer the money.

Because I have experience with Flippa and it is the most widely used method, I will focus on it for the rest of the article. However most of the article is also relevant to the other methods of buying a website.

How much does it cost to buy a website from someone?

An established website tends to be worth between 12 and 30 times monthly earnings. That is far less than a traditional business, because there is more risk and fewer buyers. The exact value, depends on factors like traffic sources, the niche, monetization methods and site age.

In many cases you will find that sellers have put a lot of time into their sites and may have a completely unreasonable valuation in mind. The first thing I ask a seller is to give me a rough idea of what they think their site is worth. If the number is way to high, the thing to do is to give it some time so they realize that no one will pay what they want. They may then reduce their reserve. If a website doesn’t sell at auction, because the reserve was not met. You can have a chat with the seller afterwards and make an offer.

The problem with buying websites

The main problem with buying a website is that the sector is overflowing with people that are out to scam buyers. When I look at a marketplace like Flippa, 2 out of every 3 auctions look somewhat suspicious to me.

Stories about these scams are posted all over the internet. That’s great for people like me who can make abnormal profits, because other buyers are afraid of losing their money.

I really know what I am looking at, when I am considering bidding on a website. Because of that I can be 99% sure that I am getting a good deal. But what can you do if you do if you don’t have the knowledge, to buy safely? Should you just stay away? Fortunately there is a site with a program to help you buy without losing your money. Check it out below.

Click Here

The program costs only $12 and it may be a case of spend $12, save thousands.

My Story

I purchased this website, on Flippa. If you want to, you should be able to see the listing at

As you can see I paid $1,000 for the site. That’s fairly high considering the low average monthly profit of $30. So, why did I do it?

The design that Enfuzed was using was not suitable for mobile devices. Because of that the site was receiving significantly less traffic, from the search engines, than it should have been getting. Google has a tool that you can use to see whether a page is compatible with mobile devices. I fixed the problem by installing a premium WordPress theme.

Enfuzed was also only monetized with Google Adsense and the ads where not optimally placed. It was making very little money considering the amount of traffic that the site was getting. In my free eBook I go into more detail about how you can optimally monetize your traffic. These problems were fairly easy to fix and so I was and still am happy with the amount I paid for the site.


There is a story about the CEO of Walmart being arrested in South America. He had gotten down on all fours, in one of their stores, to measure the width of their isles. The store employees thought that he was insane or drunk and had called the police. This kind of fanatical attention to what other players in your market are doing is fundamental to the success of many businesses.

The good news is that you don’t have to fly to South America to find out about your competitors, there is a lot valuable of information available to you online.

Social media (for instance Twitter and Facebook)

People who follow or have liked your competitor on Twitter, Facebook and similar sites are pretty targeted to your niche. There is also a good chance that they may like or follow you and share your content with their network. The social sites know that and they will let you advertise to your competitor’s followers. Just remember that the reverse is also true, they will let your competitors advertise to your followers.

Many content rich sites have links to social networks on their pages to make it easier for visitors to share the pages. Sometimes you can get an idea of how engaging visitors found the content. If you find content that has gone viral, you might want to do something similar on your website.

Backlinks to your competitor

The search engines use links to websites to rank the content on those sites. They don’t release all of the linking data because they don’t want competitors to use the information to outrank each other. Some of the linking data is however available.

Backlink Watch is a free site that will show you some of the links to a site’s homepage. You might want to target the linking sites to see if you can’t also get links from them.

A competitor’s keyword targeting

Google’s Keyword Planner is a great free tool. If you take the title of a competitor’s page and input it into Keyword Planner it will give you an idea of how many monthly searches there are for that keyphrase and related keyphrases, you can also see how competitive / valuable those phrases are.


You can study how a website converts it’s visitors into email subscribers and sales. Then you compare this with your own monetization methods. The goal is to be better at turning traffic into money than competing websites.


Alexa is a site that uses browser toolbars to track the browsing habits of certain people. They then use the data to estimate how much traffic a website is receiving. The more traffic a site gets the more accurate the estimate.


Flippa is the largest site for auctioning off websites online. When you are selling a website you need to give the prospective buyers a lot more information about the site than that which is normally available. On Flippa you can research past auctions in your niche. You will find a great deal of information about traffic and monetization in your niche.

Free 100 Icon Pack Download

Here is a cool little freebie for everyone courtesy of UI/UX designer Zlatko Najdenovski. This free icon pack comes with 100 icons of all various sorts. The icon download comes with three different PSD files with the sizes being 16×16, 32×32, and 64×64. This pack of icons are free to use both personally and commercially. To download these click the heading or image below.

100 Icon Pack by Zlatko Najdenovski

100 Free Icons

180 Free Science Related Icons

This friday’s freebie is a set of 180 free science icons. This icon set comes in vector EPS format and is available for download free of charge thanks to designer and creator Nick Botner. These icons were created as line art in Adobe Illustrator allowing you to easily change the color and the weight of the icons. Click the heading or image below to direct to the download page.

180 Science Icons by Nick Botner

180 Free Science Icons

Free Stationary Branding & Identity Mockup Kit

Freebies never get old, that’s why I post a new one each week! Today is no different and I think a lot of you will love this freebie from Medialoot. Today’s freebie is a completely editable stationary branding & identity mockup kit.

This free stationary kit comes with business cards, iPad and iPhone, letterheads, compliments slips, pens and pencils, CD/DVD, magazine cover and a Moleskine style notebook with a leather effect. You can click the heading or image below to direct to the download page.

Stationary Branding Mockup Kit by Medialoot

Free Stationary Branding & Identity Mockup Kit

5 Trending Fonts for 2014

Font styles and trends are always changing; and new font styles are always being created. In order to keep your designs fresh and current I will go over 5 fonts that will be trending for 2014. Although sans-serif is on top right now, I believe serif fonts will be making a comeback this year. All of the fonts I will list below are free for both personal and commercial use.

1. Open Sans

Open Sans is a great font for both headings and paragraph text. It is easy to read and a simple font, so it’s great for the current web design trends of simple & minimal.

Open Sans Font

2. Roboto

Roboto comes in many varients, both condensed & bold, as well as serif and sans-serif. Roboto is a great font for use with main headings like h1’s and h2’s.

Roboto Font

3. Lato

Lato is yet another clean and modern looking sans serif font. It is a very crisp font that works great for both headings and normal paragraph text.

Lato Font

4. Droid Serif

Created for the Android platform, Droid Serif is a perfect font for readability. This font goes great for use in both paragraphs and headings.

Droid Serif Font

5. Arvo

Arvo is a very clean and more modern serif font that has gained popularity in recent years. It is a very clean cut font that is great for use on screen and print.

Arvo Font

Free eBook: How to Create a Million Dollar Website

Many people dream of becoming an internet millionaire. Don't be a dreamer download this eBook, join my newsletter and start taking action today.

  • How to Find a Profitable Niche
  • How to Market Products Online
  • How to Build a Profitable Email List
  • How to Beat the Competition
  • Free Weekly Internet Money Making Methods

Free eBook: How to Create a Million Dollar Website

Many people dream of becoming an internet millionaire. Don't be a dreamer download this eBook, join my newsletter and start taking action today.

  • How to Find a Profitable Niche
  • How to Market Products Online
  • How to Build a Profitable Email List
  • How to Beat the Competition
  • Free Weekly Internet Money Making Methods