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When you look at very rich people and how they got so rich. They almost always either created a very valuable asset or bought an asset and made it more valuable. What we are going to look at in this article is buying an asset / business / website and then making it worth more.

How buying a website works

There are 3 main ways to buy a site. You can approach the owner directly, you can do it through a broker (This is mostly for larger sites, $25,000 and upwards) or you can buy the site at auction. If you want to buy a site at auction, just use flippa.com for that, they dominate the market.

The way the transfer works is that the buyer puts the money into escrow. Then the seller transfers the digital assets to the buyer. When both are happy, the seller releases the money. If you aren’t using Flippa for the sale, you can use escrow.com to transfer the money.

Because I have experience with Flippa and it is the most widely used method, I will focus on it for the rest of the article. However most of the article is also relevant to the other methods of buying a website.

How much does it cost to buy a website from someone?

An established website tends to be worth between 12 and 30 times monthly earnings. That is far less than a traditional business, because there is more risk and fewer buyers. The exact value, depends on factors like traffic sources, the niche, monetization methods and site age.

In many cases you will find that sellers have put a lot of time into their sites and may have a completely unreasonable valuation in mind. The first thing I ask a seller is to give me a rough idea of what they think their site is worth. If the number is way to high, the thing to do is to give it some time so they realize that no one will pay what they want. They may then reduce their reserve. If a website doesn’t sell at auction, because the reserve was not met. You can have a chat with the seller afterwards and make an offer.

The problem with buying websites

The main problem with buying a website is that the sector is overflowing with people that are out to scam buyers. When I look at a marketplace like Flippa, 2 out of every 3 auctions look somewhat suspicious to me.

Stories about these scams are posted all over the internet. That’s great for people like me who can make abnormal profits, because other buyers are afraid of losing their money.

I really know what I am looking at, when I am considering bidding on a website. Because of that I can be 99% sure that I am getting a good deal. But what can you do if you do if you don’t have the knowledge, to buy safely? Should you just stay away? Fortunately there is a site with a program to help you buy without losing your money. Check it out below.

Click Here

The program costs only $12 and it may be a case of spend $12, save thousands.

My Story

I purchased this website, enfuzed.com on Flippa. If you want to, you should be able to see the listing at https://flippa.com/5367748-established-web-and-graphic-design-blog-with-10-628-uniques-mo-making-30-mo

As you can see I paid $1,000 for the site. That’s fairly high considering the low average monthly profit of $30. So, why did I do it?

The design that Enfuzed was using was not suitable for mobile devices. Because of that the site was receiving significantly less traffic, from the search engines, than it should have been getting. Google has a tool that you can use to see whether a page is compatible with mobile devices. I fixed the problem by installing a premium WordPress theme.

Enfuzed was also only monetized with Google Adsense and the ads where not optimally placed. It was making very little money considering the amount of traffic that the site was getting. In my free eBook I go into more detail about how you can optimally monetize your traffic. These problems were fairly easy to fix and so I was and still am happy with the amount I paid for the site.

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There is a story about the CEO of Walmart being arrested in South America. He had gotten down on all fours, in one of their stores, to measure the width of their isles. The store employees thought that he was insane or drunk and had called the police. This kind of fanatical attention to what other players in your market are doing is fundamental to the success of many businesses.

The good news is that you don’t have to fly to South America to find out about your competitors, there is a lot valuable of information available to you online.

Social media (for instance Twitter and Facebook)

People who follow or have liked your competitor on Twitter, Facebook and similar sites are pretty targeted to your niche. There is also a good chance that they may like or follow you and share your content with their network. The social sites know that and they will let you advertise to your competitor’s followers. Just remember that the reverse is also true, they will let your competitors advertise to your followers.

Many content rich sites have links to social networks on their pages to make it easier for visitors to share the pages. Sometimes you can get an idea of how engaging visitors found the content. If you find content that has gone viral, you might want to do something similar on your website.

Backlinks to your competitor

The search engines use links to websites to rank the content on those sites. They don’t release all of the linking data because they don’t want competitors to use the information to outrank each other. Some of the linking data is however available.

Backlink Watch is a free site that will show you some of the links to a site’s homepage. You might want to target the linking sites to see if you can’t also get links from them.

A competitor’s keyword targeting

Google’s Keyword Planner is a great free tool. If you take the title of a competitor’s page and input it into Keyword Planner it will give you an idea of how many monthly searches there are for that keyphrase and related keyphrases, you can also see how competitive / valuable those phrases are.

Monetization

You can study how a website converts it’s visitors into email subscribers and sales. Then you compare this with your own monetization methods. The goal is to be better at turning traffic into money than competing websites.

Alexa

Alexa is a site that uses browser toolbars to track the browsing habits of certain people. They then use the data to estimate how much traffic a website is receiving. The more traffic a site gets the more accurate the estimate.

Flippa

Flippa is the largest site for auctioning off websites online. When you are selling a website you need to give the prospective buyers a lot more information about the site than that which is normally available. On Flippa you can research past auctions in your niche. You will find a great deal of information about traffic and monetization in your niche.

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Free 100 Icon Pack Download

Here is a cool little freebie for everyone courtesy of UI/UX designer Zlatko Najdenovski. This free icon pack comes with 100 icons of all various sorts. The icon download comes with three different PSD files with the sizes being 16×16, 32×32, and 64×64. This pack of icons are free to use both personally and commercially. To download these click the heading or image below.

100 Icon Pack by Zlatko Najdenovski

100 Free Icons

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180 Free Science Related Icons

This friday’s freebie is a set of 180 free science icons. This icon set comes in vector EPS format and is available for download free of charge thanks to designer and creator Nick Botner. These icons were created as line art in Adobe Illustrator allowing you to easily change the color and the weight of the icons. Click the heading or image below to direct to the download page.

180 Science Icons by Nick Botner

180 Free Science Icons

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Free Stationary Branding & Identity Mockup Kit

Freebies never get old, that’s why I post a new one each week! Today is no different and I think a lot of you will love this freebie from Medialoot. Today’s freebie is a completely editable stationary branding & identity mockup kit.

This free stationary kit comes with business cards, iPad and iPhone, letterheads, compliments slips, pens and pencils, CD/DVD, magazine cover and a Moleskine style notebook with a leather effect. You can click the heading or image below to direct to the download page.

Stationary Branding Mockup Kit by Medialoot

Free Stationary Branding & Identity Mockup Kit

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5 Trending Fonts for 2014

Font styles and trends are always changing; and new font styles are always being created. In order to keep your designs fresh and current I will go over 5 fonts that will be trending for 2014. Although sans-serif is on top right now, I believe serif fonts will be making a comeback this year. All of the fonts I will list below are free for both personal and commercial use.

1. Open Sans

Open Sans is a great font for both headings and paragraph text. It is easy to read and a simple font, so it’s great for the current web design trends of simple & minimal.

Open Sans Font

2. Roboto

Roboto comes in many varients, both condensed & bold, as well as serif and sans-serif. Roboto is a great font for use with main headings like h1’s and h2’s.

Roboto Font

3. Lato

Lato is yet another clean and modern looking sans serif font. It is a very crisp font that works great for both headings and normal paragraph text.

Lato Font

4. Droid Serif

Created for the Android platform, Droid Serif is a perfect font for readability. This font goes great for use in both paragraphs and headings.

Droid Serif Font

5. Arvo

Arvo is a very clean and more modern serif font that has gained popularity in recent years. It is a very clean cut font that is great for use on screen and print.

Arvo Font

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Free Flat Color Swatch Library

Freebie Friday is upon us again! This Friday’s freebie is a color swatch with 100 flat colors. This 100 color swatch comes in Photoshop .aco and Illustrator .ase formats free for download. This swatch of 100 flat colors is brought to you courtesy of designer Tharique Azeez. As you all know, flat is the trend right now so these 100 flat colors will sure come in handy for your next design.

Click the heading or image below to direct to the download page.

Free Flat Color Swatch

Free Flat Color Swatch with 100 Flat Colors

Free eBook: How to Create a Million Dollar Website

Many people dream of becoming an internet millionaire. Don't be a dreamer download this eBook, join my newsletter and start taking action today.

  • How to Find a Profitable Niche
  • How to Market Products Online
  • How to Build a Profitable Email List
  • How to Beat the Competition
  • Free Weekly Internet Money Making Methods

Free eBook: How to Create a Million Dollar Website

Many people dream of becoming an internet millionaire. Don't be a dreamer download this eBook, join my newsletter and start taking action today.

  • How to Find a Profitable Niche
  • How to Market Products Online
  • How to Build a Profitable Email List
  • How to Beat the Competition
  • Free Weekly Internet Money Making Methods