Tags Posts tagged with "Marketing"

Marketing

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Branding Opportunities You May be Missing

Making your brand present in the mind of the consumer is basic business. But consumers are always evolving, and so should your marketing tactics. Here are some commonly ignored ways to maximize your branding.

In Your Store

The absolute most important place to brand is your place of business. This may seem elementary, but many miss opportunities to display their logo on their own home turf. Use your floors with branded runners, your walls with custom wallpaper, and your ceiling with fun lighting fixtures. Put your logo on all receipts, paperwork, and packaging. Every inch counts.

Clever Swag

The usual free merchandise should be handed out at every opportunity: mugs, t-shirts, totes, and bumper stickers are a great place to start. But don’t stop there. Be creative. If you have a specialty, your swag should speak to it. For example, if you run a plumbing business, try distributing plungers printed with “Need this? Give us a call.” This leads to my next point: putting just your logo on everything is somewhat stale. Let your brand personality shine through with catchphrases and jokes.

Employees as Brand Advocates

Many companies miss an obvious branding option: people. Your employees should be your ambassadors and advocate your company as genuinely as possible. The easiest way to encourage this, besides training seminars, is to treat them well and give them positive things about your company mission that they’ll want to promote on their own.

Community Outreach

Whether you have a chain or a single location, the community in which you work and market is a treasure trove of branding resources. Pay attention to local festivities and engage your consumers there. Setting up well-designed booths at concerts, fairs, farmers markets, and charity events is a great way to put yourself where your customers go. Hire a local artist to design contribute to your logos and designs; maybe even a mural in your office. Making a presence in your community can make the difference between inspiring brand loyalty and fading into corporate obscurity.

Partnering with a Local Company

Speaking of local, find like minded companies in-line with your philosophy and consumer base and see if they want to join forces. You could save money on marketing, but more importantly you could start making a presence for yourself with their clients that you hadn’t previously reached. Whether it’s finding witty ways to co-publicize logos on a t-shirt or cooperating at a promotional booth (say you hand out notepads, they hand out pens), it could be the beginning of a beautiful friendship.

New Consumers

Perhaps the most waste in branding comes from narrow marketing. While it’s imperative to know who and where your customers are, you also benefit from keeping in mind who and where your customers could be. Marketing paintball equipment just to males between 15 and 35, you’re casting too narrowly. Why not aim some advertising at women for girl power and companies for team-building exercises? Don’t shackle yourself to one demographic- you might be missing out.

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Where's Google Making It's Money Infographic by Wordstream

It’s no surprise that Google rakes in more money that any of us can imagine. Where is that money coming from though? The crew at WordStream made this infographic displaying the top 20 most expensive keywords in Google Adwords advertising. The number one most expensive keyword is insurance (big surprise) at $54.91 top cost per click. Could you imagine receiving $54 for one click? Check out some of the others and let us know your thoughts…

Created by WordStream

Where's Google Making It's Money Infographic by Wordstream

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What is Digital Marketing Infographic Created by Pixaal

What is digital marketing? This is a question that goes through a lot of people’s minds when trying to market in today’s digital world. Digital marketing is exactly what it sounds like, marketing via the web and digital devices. This infographic by Pixaal explains the process of properly marketing on the web by optimizing your website, using social media, proper SEO and SEM, and creating fresh inviting content.

Created by Pixaal

What is Digital Marketing Infographic Created by Pixaal

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LinkedIn Bootcamp Infographic by MindFlash

LinkedIn is perhaps the most overlooked social media platform out right now. The first thought every person has when trying to market their business or themselves is to get a Twitter or Facebook page made and start posting, but very rarely is it to get a LinkedIn page.

With over 135 million members worldwide, LinkedIn should not be a platform to skip over when marketing. Believe it or not, Enfuzed actually gets more LinkedIn shares per month than Google+ shares. LinkedIn is a great social media tool because it lets you target groups of people very specifically. Below is an infographic created by MindFlash to help you get the basics down in marketing yourself.

Created by MindFlash

LinkedIn Bootcamp Infographic by MindFlash

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6 Mind Blowing Social Media Stats Featured Image

Awareness Networks has put together this Infographic of 6 social media statistics that you probably didn’t know (or don’t care to know anyway). Social media stats are everywhere so we hate to bore you with some more, but these stats may be able help your business. Here is a look at these social media stats:

1. 95% of all Facebook wall posts are not answered by brands. Don’t be the company that ignores social media interaction from customers. Getting a team that handles social media inquiries, complaints, or any other posts to let your customers know you’re listening.

2. Pinterest is projected to account for 40% of social media driven purchases. When you pin a product to Pinterest be sure to include a price for the product, it’s as easy as putting a $ sign in front of a number.

3. The average user spends 20 minutes per visit on Facebook. Post multiple times per day to have a better chance of reaching your customers while they’re logged in to Facebook.

4. 13% of consumers follow a brand on social media because of their content. Create valuable and interesting content to be posted on social media and get people intrigued.

5. Twitter handles 32 billion search queries per month. Using hashtags for keywords relating to your post can increase your tweets ability to be found by Twitter users.

6. 20% of Google searches each day have never been searched before. Targeting long-tail keywords or low competition keywords can help build valuable traffic to your website. Using analytic tools to see what search terms are used to find your website can help you better target keywords for your website.

Created by Awareness Networks

6 Mind Blowing Social Media Statistics by Awareness Networks

Free eBook: How to Create a Million Dollar Website

Many people dream of becoming an internet millionaire. Don't be a dreamer download this eBook, join my newsletter and start taking action today.

  • How to Find a Profitable Niche
  • How to Market Products Online
  • How to Build a Profitable Email List
  • How to Beat the Competition
  • Free Weekly Internet Money Making Methods

Free eBook: How to Create a Million Dollar Website

Many people dream of becoming an internet millionaire. Don't be a dreamer download this eBook, join my newsletter and start taking action today.

  • How to Find a Profitable Niche
  • How to Market Products Online
  • How to Build a Profitable Email List
  • How to Beat the Competition
  • Free Weekly Internet Money Making Methods