Tags Posts tagged with "Marketing"

Marketing

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There is a story about the CEO of Walmart being arrested in South America. He had gotten down on all fours, in one of their stores, to measure the width of their isles. The store employees thought that he was insane or drunk and had called the police. This kind of fanatical attention to what other players in your market are doing is fundamental to the success of many businesses.

The good news is that you don’t have to fly to South America to find out about your competitors, there is a lot valuable of information available to you online.

Social media (for instance Twitter and Facebook)

People who follow or have liked your competitor on Twitter, Facebook and similar sites are pretty targeted to your niche. There is also a good chance that they may like or follow you and share your content with their network. The social sites know that and they will let you advertise to your competitor’s followers. Just remember that the reverse is also true, they will let your competitors advertise to your followers.

Many content rich sites have links to social networks on their pages to make it easier for visitors to share the pages. Sometimes you can get an idea of how engaging visitors found the content. If you find content that has gone viral, you might want to do something similar on your website.

Backlinks to your competitor

The search engines use links to websites to rank the content on those sites. They don’t release all of the linking data because they don’t want competitors to use the information to outrank each other. Some of the linking data is however available.

Backlink Watch is a free site that will show you some of the links to a site’s homepage. You might want to target the linking sites to see if you can’t also get links from them.

A competitor’s keyword targeting

Google’s Keyword Planner is a great free tool. If you take the title of a competitor’s page and input it into Keyword Planner it will give you an idea of how many monthly searches there are for that keyphrase and related keyphrases, you can also see how competitive / valuable those phrases are.

Monetization

You can study how a website converts it’s visitors into email subscribers and sales. Then you compare this with your own monetization methods. The goal is to be better at turning traffic into money than competing websites.

Alexa

Alexa is a site that uses browser toolbars to track the browsing habits of certain people. They then use the data to estimate how much traffic a website is receiving. The more traffic a site gets the more accurate the estimate.

Flippa

Flippa is the largest site for auctioning off websites online. When you are selling a website you need to give the prospective buyers a lot more information about the site than that which is normally available. On Flippa you can research past auctions in your niche. You will find a great deal of information about traffic and monetization in your niche.

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The 7 types of social media fans

Social media has become such a powerful tool in business that it is now listed as a full-time paying job for some. Large companies have set job roles that are entirely social media based because of the large demand for companies to have a social media presence. Understanding social media is a tough task in and of itself, but understanding your followers can be an even tougher task.

It is important that, when doing social media marketing, that you know your following in order to better reach them on a personal level. This includes the types of people they are, things they like, things that peak their interest, etc. To help yourself better get acquainted with your following it’s important to first understand the types of followers that exist among the various social media channels.

The Quite Follower: This is the follower who is aware of your business but is not a customer, they like your page because their friends like your page. This type of follower doesn’t harm your social media efforts, but they do not help them either. The best way to reach this type of follower is through interaction, polls, videos, giveaways, etc.

The Casual Liker: This person has experienced or purchased your brand/product before and occasionally likes the things you put out on your social channels. The best way to keep this kind of follower is to continue providing a good product or service.

The Deal Seeker: This person loves a deal and are fans/followers of whomever puts out the best ones. The best way to attract this type of person is by providing great deals and incentives in return for their loyalty as a customer.

The Unhappy Customer: This is the fan who had one (or more) bad experience(s) with your company/product and they want everyone to know about it. This customer can be a pain, but it’s important to remember that you cannot please everyone. The best way to handle this social media fan is to respond to their issue quickly and give support in anyway you can to help their situation get resolved.

The Ranter: One word that can be used to describe this person is “troll”. Sometimes the ranter isn’t even a customer, they just have nothing else better to do than make internet life hard for others. The best way to handle these types are to just simply ignore them. Don’t engage in any kind of heated debate with them, that is what they feed on.

The Cheerleader: This type of social media fan/follower likes, shares, and comments on everything you post and everything about your company. This (in my opinion) is the best type of follower you can have. They help promote, share, and drive growth to your business. If you continue to provide great content, promotions, or products then you will have no trouble keeping this type of fan happy.

The Loyal Fan: This type of fan is just as it’s title says, loyal. They share and recommend you to friends and family, provide support and constructive criticism to help you better reach other fans, and they stick up for you against the ranters and unhappy customers. This is also one of the best type of social media fans/followers you can have and you should recognize these types of fans with customer appreciation gifts and deals.

Reach Local gets the credit for this info, for the complete guide to the different types of social media fans, refer to the infographic below.

Created by Reach Local

7 Popular Types of Social Media Fans Infographic

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The Four Faces of Link Building

Link building is a very important task on every website owners agenda. It’s a factor in how your website ranks in search engines and how much of an authority your website is in the industry. That being said, there are several ways in which people build links and these people were categorized into 4 types of link builders.

Shellshock UK created this infographic that names the 4 types of link builders and their different processes by which they go about building links. The 4 types of link builders are The Geek, The Creative, The Hustler, and The Social.

The Geek tends to be the developer or coder; this person is logical, into details, organized, and analytical. The Geek spends most of his/her time using webmaster tools, Google analytics, fixing code, and doing online gaming.

The Creative tends to be the designer; this person is creative, innovative, a thinker, strategist, and full of ideas. The Creative spends most of his/her time conceptualizing, strategizing, art directing, and doing content creation.

The Hustler tends to be a person who enjoys research; this person is resourceful, does research, and is persuasive. The Hustler spends most of his/her time doing link requests, searches, emails, and building lists.

The Social tends to be the social media guru who spends a lot of time on Facebook, Twitter, and the like. The Social is sociable, a people person, loves connecting with others, and is well informed and up on trends. The Social spends most of their time reading, chatting, content curation, commenting, and networking.

The Four Faces of Link Building

The Four Faces of Link Building

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How ro build your Twitter following and increase engagement

Twitter is one of the most popular social media networks in the world next to Facebook. Building a solid following and getting your following to engage is one of the toughest tasks when it comes to marketing yourself or your company on social media. Here I will focus on how to create an influential Twitter account and build a following that is truly beneficial to you and/or your company.

Tweet Regularly

Tweet often and tweet at various times of the day. Tweeting throughout the day increases the chances of your tweet being seen by your followers. With Enfuzed’s Twitter account, I try to tweet every two hours; this ensures that my followers (who live in all parts of the world) will see at least one of my tweets over the course of the day.

Tweeting often ensures your audience that you are here to stay. Having a consistent tweeting schedule reassures your audience that they can count on seeing something from you on a regular basis. It also lets them know that you are not just tweeting when you feel like it or when you want something from them.

Engage your followers

Try as much as possible to engage with everyone who mentions you on twitter, whether that be favorite-ing their tweet,retweeting, or replying back to them. This lets them know that you have read their mention and acknowledge it. Sometimes it’s a great idea to even follow that person as they will more than likely follow you back and you can build a Twitter relationship from there.

Another thing to consider is asking your followers some questions and replying back to their answers to let them know you’re listening. Engaging with them gives you a human presence and lets them know your not a robot or just some scheduled tweet account that never actually logs into Twitter or reads what people say to you.

Mention other related accounts

Find other Twitter accounts that are related to yours and see what they’re doing and what they’re talking about. If you like what you see, mention them in a tweet. This lets them know your interested in what they have to say. This could even lead them to giving you a mention back and reading your tweets.

I follow many other web and graphic design blogs on Twitter and I am always reading what they have to say and what kind of articles they are posting. If I like an article, I will tweet it out to my followers and mention their Twitter handle in the tweet. This lets my Twitter get noticed by them and it can lead them into checking out my website and seeing what I have to offer. Then, if they like my site, they could end up giving me a mention for an article I’ve written. After awhile a relationship could build and we could end up trading tweets and mentions with each other. This is a great way to build relationships on Twitter and gain followers.

Follow related accounts

Whatever your niche may be, find other Twitter accounts that are related to that niche. Twitter does an awesome job of categorizing Twitter accounts. The more people you follow of a certain interest, the more accounts it will suggest to you that are the same. Following similar niches can increase your chance of getting followed by those accounts.

Contact other related businesses

When I started out I was trying to get my site noticed and build a strong following, so I would email related websites and ask them if they were interested in some kind of Twitter partnership. This would work, in a way, the same as the above tip. I tweet something from them that they wanted tweeted, mentioning their Twitter handle in the tweet, and they do the same for me.

Some Twitter users never check their @connect tab on Twitter, so they may not see you mentioning them in tweets. Going about it this way, by contacting them via email, will ensure they get your message and it can help you better established a tweet trading schedule for your Twitter partnership.

Use Hashtags

On Twitter, hashtags are used as a way to categorize posts. If you look at trends on Twitter, all of the trends are categorized via hashtags that are being used, an example could be #webdesign. If you are posting a tweet that deals with web design, simply insert the hashtag #webdesign into your tweet somewhere and it will be categorized with all the other tweets that mention #webdesign in them.

Once your tweet is posted with your selected hashtag it becomes a clickable link. When you click on it you will be directed to a page that has every tweet with that same hashtag. This is a great way to help build a niche following as users can search their interest, and if your hashtag matches it, you have a chance of appearing in their search and in turn possibly gaining a new follower.

An important thing to keep in mind is the amount of hashtags you use per tweet. Don’t overload your tweet to where it’s virtually illegible, use a max of two hashtags per tweet.

Style your profile

If you leave the Twitter egg as your profile picture, no one will take you seriously and it makes you look like a bot spammer. Use your company brand or logo (if it’s a good one), or if it’s just your personal account use a professional photo (not some photo of you partying).

Change the link color up to match your brands and use a nice cover photo and relevant background image to go with your account. Doing these things make it look like you care and that you’ve taken the time to properly set up your Twitter account. Remember, looking professional and legit is key in getting people to take you seriously, so do it and do it right.

Add Twitter to your website

There are a few more things you can do to help build your audience or get them interested. Adding a Twitter widget that displays your latest tweets to your website can help, that way when users visit your website they can see that you have a Twitter account and are regularly active on it.

Adding social share buttons to your website and blog posts can help as well. Giving your website a tweet button can help promote your account on Twitter by having people mention your handle in the preset tweet.

Twitter beyond the web

You can get followers and build an audience easily without having to do anything on the computer. Add you Twitter handle to things like your business cards, letterheads, or other stationary. This is something big businesses have been doing for awhile now, one good example is Lays. Lays includes their Twitter handle and Facebook url on all their bags of chips.

If you watch the news you will also notice that when some anchors come on TV, below their name now includes their Twitter handle. This occurs a lot on shows like Sports Center, Fox Sports and The Golf Channel. This is just a testament to how huge and popular Twitter jas become. So spread your Twitter handle beyond the web by promoting it on products, business cards, and other things.

Don’t ask for retweets

As with everything, there is always a right way to do things and a wrong way to do things, Twitter is no different. One of my biggest pet peeves is when people ask for retweet in their tweet. Nothing comes off worse than someone who looks desperate. Lets face it, who wants to retweet someone who is basically begging for retweets?

No one wants to be the one who retweeted someone who, in their tweet, asked for a retweet. Twitter is not a charity case, if you want to have tons of followers and get retweets then you have to work for it like everyone else.

Don’t send automatic private messages

I think everyone can agree with me that this is the most annoying thing ever. You follow someone and then seconds later you get a PM and they are thanking you for the follow and then telling you to check out some link. Don’t do this, mainly because it’s a good way to get unfollowed.

This goes along the lines of advertising in a way (if you include the link spiel in the PM) and the last thing you want to do is come off as a salesman soliciting your stuff to a brand new follower. Don’t get me wrong, it’s nice to thank someone for following you, but it is unnecessary to do via a preset automated private message.

Conclusion

Just some ending tips, follow similar niche accounts and engage with your following. Avoid spamming tweets and messages and limit the self promotion to a minimum. Keep up with trends and post relevant information that people will want to see. Obviously there are a lot of other ways to kill it on Twitter, but I wanted to go over a few ways that you don’t see very often.

Do you have some tips to add? We’d love to hear them, comment them below.

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What if Search Engines Didn't Exist?

Google Logo Bing Logo Yahoo Logo

What if search engines didn’t exist? This is a question that came creeping into my mind last night while I lay in bed trying to fall asleep. It’s a silly question, I know, but what if? How would some websites fair against others?

As I thought more about I wondered how websites would be ranked or even found. An idea came to me, what if content was ranked based on how it is perceived by the users? Real people, actual humans being in control of whether a website and its content are ranked high or low.

This may seem stupid or far fetched, or would it? As I scour the web on a daily basis, I tend to come across articles on the first page of Google and sometimes they’re absolute crap. I wonder to myself, how the heck did this get to page one? I know search engines (Google in particular) have really been trying to solve issues like this recently, pushing out updates and basing rankings on actual page content; but until this is complete, some crap content may still appear in top search results.

What I’m saying is…

Back to my main point, what if there were no search engines? The only way for users to find your content is through social media and word of mouth. Do you think your website would still be ranking where it is now if that were the case? Would it rank higher? Lower? It’s a fun question to think about.

Instead of your website ranking based on keywords, title tags, meta descriptions, etc; your website will be ranked based on how users see your site, this includes content, visual design, and usability aspects.

Let’s say your website design and usability are terrible. They’re out of date in terms of design trends, not responsive, terrible font and color choices etc. In reality search engines can’t actually see and perceive some of these design aspects of your website the way a human can. Maybe you have decent content on your site and it ranks high in search results, but this will no longer matter. Users will see your website as a visual and usability headache and won’t even give it a chance. Before you know it, your rank starts dropping and traffic begins to plummet, users don’t like your website’s look and you get a bad rank.

This can go many ways though. Maybe you have an awesome website but your content sucks. Will users share articles or information from your website if your content is terrible (even though your website design is stellar)? Maybe and maybe not, they may share your website for it’s design, but once they’ve seen your design what’s to keep them returning? Nothing, your content sucks so there is no point for them to return.

A scary thought huh?

Design is only part of the ranking decider users will use. Content matters tremendously for readers, especially ones wanting to learn something and get information from your website. This is why you should create the content on your site for the readers. Make it easy for them to read and understand so that they will enjoy it and keep coming back.

There are some positives and negatives to this whole scenario. The positive: users are in full control and they will judge whether or not your website becomes high ranking or drops to the floor and slides under the couch. This is a positive if you create great, well received content. The negative: users are in full control, this means if you create bad content, you’re done for.

If you toss an article together in a matter of minutes just to get a post out for the day, users are going to notice. So what if you don’t have anything to post about for the day? It’s better to not post anything than to throw some crap together in a matter of minutes just to show you posted something that day.

Hypothetically, with search engines no longer existing, you need to make your readers happy by creating content for them, good content. With the ranking of your site fully dependent on how awesome your content is, you need to avoid things like the “5 minute post”.

Examples

What I mean by the “5 minute post” is the creation of a post (article or page), that you put no effort towards and is usually worthless, just for the sake of making a post. I will give you some examples to go off of, both for sites doing it the right way and sites doing it the wrong way.

Not to put them down but Yahoo! is one of the bigger websites that, sometimes, is at fault to the “5 minute posts”. This is something I’m sure we have all done, I know I have; but for reason of example (and Yahoo! being a well known site) we will use Yahoo!.

Every once in awhile you’ll see a compelling headline on Yahoo (or other major news sites), you’ll click the link, and it’s a 3 paragraph worthless post. They got you, they duped you with a misleading headline and wasted valuable seconds of your life. It’s frustrating and from reading the comments on some of those types of posts, I’m not the only one who thinks so.

Designmodo and Smashing Magazine are both good website examples (I’m mentioning them because I frequent them regularly, I’m sure there are others) of websites with well created content. They are always on top of the latest trends and they make posts with meaning. They don’t quickly throw together posts just to have something new everyday, they take time with their articles and make sure they’re worth a reader’s time, even if it means not publishing something for a day. Most users love these kinds of websites and it shows by how many social media interactions they receive per article.

I’ll admit fault on this, there have been times where I was scared I wasn’t going to have a new article posted for a day so I threw something together real quick. It showed too, the article barely generated any interest because it was meaningless and I didn’t take any time on it. Things like this will decrease your rankings among web users.

The point I’m trying to make is…

If you haven’t caught on to the point I am trying to make with this post, I’ll lay it out for you right here in three words: make valuable content. Make your website and it’s content for the user, not just for the search engines. Don’t go filling articles or pages with loads of keywords to the point that a human trying to read it just gives up and moves on.

I’ll be honest, I fell into the trap of creating content for just search engines instead of users too, I’m sure most of us have. Some of my past articles are terrible, but I’m working on changing the way I do things now and I’m doing my best to create useful content for my readers.

Google is changing in a way that is going to benefit people who create great and meaningful content. Search engines are starting to focus more on content rather than how well you can manipulate them with keywords and such.

This is a good thing, at least for those of you creating awesome and useful content. It’s not a good thing if you fall into the manipulative category of terrible content but awesome keywords. I’m excited to see how search engines (Google in particular) will continue to evolve. I’d love to hear your thoughts, good and bad, on this whole idea here.

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7 Effective Ways to Engage on Twitter

We have been talking about Twitter a lot recently, but for good reason, it’s a great source for traffic and leads. It’s not as easy as just creating a Twitter account though, building a following and engaging properly with your followers takes work and there are proper ways to do it.

One of the most effective ways of increasing engagement and gaining more followers is letting your followers know you’re listening to them. Re-tweet, reply, or favorite their tweets when they mention you, this lets them know you’re reading their tweets and listening to what they have to say.

Tweet at different times of the day so there’s a better chance your followers will see your tweet. Everyone gets on Twitter at different times, and many people live in different time zones. Posting at a certain time just because it’s convenient for you doesn’t mean it’s convenient for others. Schedule tweets for the morning, afternoon, and evening using tools like Hootsuite to ensure all of your followers get a chance to see your tweet.

The crew at Open Forum created this helpful little infographic that includes some more effective ways to engage on Twitter. I don’t agree with all of these though, mainly asking for a RT. When I see people asking for RT’s on Twitter it makes them look desperate, so this is something I will always avoid doing. Being the first to break the news is a great way to increase engagement because it adds credibility, Mashable is a great example of this as they are excellent at being the first to break the news.

Created by Open Forum

7 Effective Ways to Engage on Twitter

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15 Common SEO Mistakes by Enfuzed

SEO, or Search Engine Optimization, is a key aspect every website owner needs to take into account. Without proper SEO knowledge though, it’s easy for someone to destroy their websites’ reputation with search engines. Being able to rank well in search engines and having a search engine friendly website is of key importance in building your popularity and getting noticed on the web.

Below we will cover some of the most common SEO mistakes that people make and we will explain in detail why these mistakes can hurt your website.

Keyword targeting is one of the bigger mistakes people make and that is why most of the following mistakes we have listed are to do with keywords.

1. Targeting Unrealistic Keywords

This is one of the most common mistakes people make when trying to do SEO on their own. Trying to target keywords that get 100k+ monthly searches is going to get you no where and will be near impossible to rank in. The best thing you could do is target low competition keywords that get 25k or less monthly searches, these will be easier to rank high in.

2. Targeting Too Many Keywords

Trying to target too many keywords can become somewhat overwhelming when doing SEO for a website. It’s not a good idea to target a ton of keywords, especially ones that are not found within your website, because it’s just that much more work trying to target a ton of keywords. Keep it simple and to only those things related to your website, I would recommend starting with 10 keywords.

3. Not Using Long Tail Keywords

This common SEO mistake can cost you valuable traffic. I see it all the time, people will target one word keywords which are way too broad most of the time and don’t even help you in getting traffic. For example, let’s say you are a dentist and you use “dentist” as a keyword in your website. Realistically how many people search just the word “Dentist” on Google? Hardly any, most of the time if a person is looking for a dentist, they will search “Dentist St. Louis Missouri” (or wherever they are looking for a dentist).

This is where targeting long tail keywords will greatly help your website. If you use “Dentist St. Louis Missouri” as a keyword you will have a better chance and easier time ranking high for that search term, plus a better chance of conversion. Something you have to be careful of when using long tail keywords is avoiding stop words. Stop words are words like “and”, “the”, and “in” and these need to be avoided when using long tail keywords.

4. Copying Competitor Keywords

A thought that many of SEO beginners have is “Hey I’ll just copy my competitor’s keywords and I’ll be able to rank right next to them”. This is not a good way of thinking becuase how do you know your competitor’s keywords are the right ones to be targeting? Also, copying competitor keywords will just increase competition on those keywords. So it’s a good idea to be unique and target your own keywords that relate to your website.

Now I’m not saying that you should not use any keywords that your competitor is using, but you should be weary of the keywords they are using and know why they are using them.

5. Targeting Irrelevant Keywords

This is not much of a big issue anymore, but some people still use this “un-ethical” way of trying to generate traffic to their website. What I mean by targeting irrelevant keywords is, trying to target keywords just because the keywords have a high search volume, even though they have nothing to do with what your website is about. An example of this would be using the keyword “Justin Bieber” for a website with a niche of Nascar racing. In no way do these two things relate.

As stupid as this sounds, people do it, and not only is this a bad idea but Google will see this as “spamming” and your website could risk being removed from Google and blacklisted.

6. Overusing Keywords in Page Copy

When search engines crawl a website, they can tell if it is actual useful content or if it is just a page trying to rank keywords. That being said, overusing keywords in page copy to try and get it to rank high in search engines will not work. Not only will it fail to rank but it looks stupid and is, in most cases, a headache for users to try and read. So it’s a basic lose lose scenario, you’ll lose search rank for that page as well as readership.

7. Out of Date Content

One of the main things Google and other search engines look at when crawling a website is how up to date it is. Search engines love fresh content and regularly updated pages and they are more likely to crawl your website more often if they know it is updated regularly. Why? Because search engines want to show results to users that are up to date and relevant, they don’t want to be sending their users to websites that are outdated and no longer offer updated content.

So it’s a good idea to keep the content on your website up to date so that it has a better chance of being crawled more often. An easy way to do this would be to put a blog on your website. Having a blog is a great way to make sure your website is always posting fresh content.

8. Poorly Built Website

A website that is not structured to meet web standards and has errors makes it harder for search engine bots to crawl. If your website has 404 errors and redirect errors search engine bots will have a hard time crawling your website, and in some cases, will just leave your website and deem it un-crawlable.

9. No Alt or Title Tags for Images

Putting in alt and title tags on images is something countless website owners and even web designers/developers don’t take the time to do. Most people think that alt and title tags for images are only set in place for screen readers and/or they just decide it’s not worth their time. This is a big misconception, alt and title tags can help greatly in SEO for search engine image searches.

You focus all your time on ranking high in web results for search engines, but what about image searches? People search for images all the time and when they click through on an image that’s more traffic for you right? Whether your website specializes in images (like ours) or not, it’s very important that you optimize the images across your website.

10. No Meta Keywords or Description

It’s a no brainer that you should have a meta description and keywords in the head of each page on your website. This helps search engines determine what the web page is about. The keywords you include for each page should relate to that page and also be found on that page somewhere within the content.

If you have keywords in your meta that have no relation to what your website is about  just for the purpose of trying to boost traffic, search engines will see this as spamming (which we will get to later) and your website could be blacklisted. So it’s important to make sure your keywords relate to the page and it’s content.

11. Optimizing for Domain Name Instead of Keywords

You can visit almost any website and see this common mistake. Here is what I mean by optimizing for domain name instead of keywords: Instead of putting keywords in your websites title, you only put the site name, leaving out keywords. This causes search engines to rank your site based on it’s name rather than what the site is about.

As an example, look at our website, we have the keywords “Web Design and Graphic Design Blog”. Rather than just put the name of the website “Enfuzed”, we included a keyword description in the website title. Why? Because if users are in search of web design or graphic design website they aren’t going to type in “Enfuzed” in their search engines. They are going to type in “web design” or “graphic design”. Make sense? With that said, it’s important that you optimize your site for the keywords above all before optimizing for the name of your domain or company.

12. Spamming

Spamming is defined as any kind of technique used to falsely improve your website’s position or ranking in search engine listings. As most of you know, this is a big and on going issue around the internet. A lot of us get spam comments on our website on a daily basis, usually which include a non relevant or broad comment that includes random keywords that they are trying to rank a website for. This is a poor way to try and rank your site and search engines will see this and punish you for it.

Other forms of spamming include keyword littered pages (as explained above), using extremely small text, having duplicated content (content stolen from other websites), hidden links, typo spam (using misspelled keywords to try and gain lost traffic), and cloaking. Those are just a few things search engines see as spamming.

13. No Deep Links

Deep Links are links that point to a specific page on a website other than the home page. Having deep links is very beneficial in getting your website better indexed for what it is about. This mainly because deep links point to a specific page and, more than likely, you have a lot more information across various pages of your website other than just the homepage.

With that said, it is important to get your entire website indexed for chances of getting found on searches and also so search engines can gain better knowledge on your website and what it has to offer. So when building backlinks for your website (whether it be through signature links or comment links) be sure to make some of those backlinks deep links rather than just linking them all to your homepage.

14. No Internal Links

Internal links are links on your site that link to different pages on your website. Having internal links can help give search bots an easier way to crawl through your website and get it indexed properly. Having internal links can also help visitors navigate through your website more easily and can even help them discover more that your website has to offer.

An important key to remember when using internal links is using proper anchor text for the links. For example, let us say you have a blog and in that blog you have a link to your about page with the anchor text “click here” (example: To learn more about us click here). Do you think the search engine is going to know what that link means if it just has “click here” as the anchor text? Proper anchor text for this link would be “about us” (example: Check out our about us page to learn more). This can help search engines find more relevance in the internal links when they are crawling your website.

15. Purchasing Cheap Backlinks

One big mistake that many website owners make when trying to get their website ranked high within a quick period of time with minimal effort is purchasing backlinks. Most of time the people who sell you these cheap links are doing something bad (bad in the search engines eyes). A good example of this is forum or blog comment links.

I’m sure you’ve gotten them on your website/blog before or have at least been to a website or blog that has had one of these link comments. As mentioned above in the spamming section, these comments are usually very broad comments with poor English such as “great blog, I like the read”, they then include a random keyword with a link to another website. This is something you don’t want, having a bunch of spam links on various websites or blogs linking to your website will give you a bad rep. Google and other search engines will see this as a form of spamming and punish your website for this.

I hope everyone can take something away from this article, feel free to comment some other common SEO mistakes below that I may have missed.

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Many people dream of becoming an internet millionaire. Don't be a dreamer download this eBook, join my newsletter and start taking action today.

  • How to Find a Profitable Niche
  • How to Market Products Online
  • How to Build a Profitable Email List
  • How to Beat the Competition
  • Free Weekly Internet Money Making Methods