2013 was Enfuzed’s launch year, I started this little blog in March and it has since been one of my favorite hobbies. Enfuzed had some awesome articles and they were all thanks to you, the designer, for supplying me with excellent designs to post about. With that said, here below I have gathered 10 of our most popular and shared articles of 2013. We had everything from infographics and web design to branding and resume design, I hope you enjoyed 2013 as much as I did!
When a well known company rolls out a new logo design there are usually a bunch of critics (or as we like to call ourselves, designers) that pick them apart for the good and the bad. Obviously not everyone is going to agree on what is a good logo design and what it a bad logo design because everyone is different and has different tastes.
After reading plenty of different logo redesign articles on various web blogs, I decided to make an article of my own. In this little write up I am going to focus on 9 different well known companies that have had successful logo redesigns. Before I get into this: yes this is my opinion being voiced in this article and no you don’t have to agree with it.
Most of these logo redesigns were much needed and I believe that they accomplished their goal in staying with current trends and giving their company a more modern look.
First on the list is MTV, or as it was known in the 1980’s, Music Television; because believe it or not they used to show music videos on TV. This is one of those redesigns that we were waiting for to happen. Although not much was actually “redesigned”, they did remove a key part of their logo, the “music television” text under the M. One other smaller design change to the logo was the size of the ‘M’, it has been shortened in the new logo.
MTV has completely re-branded since their launch in 1981, more recently so in 2010 when they changed their name from “Music Television” to just “MTV”, populating their channels with reality TV shows rather than music videos. So since they barely air music videos anymore, the logo change was much needed to help newcomers to the station avoid confusion with the lack of music videos.
Growing up I could always recognize when a Sprint commercial was on because they always had some kind of pin dropping. Sprint used the pin as a marketing technique for their then new fiber optic line, claiming that the sound quality was so good you could hear a pin drop through the phone.
Fast forward to 2005 when Sprint merged with Nextel, after 10 years, a new logo was much needed. They combined the Nextel colors (black & yellow) with a graphic resembling the pin drop from their commercials to form the new logo. This was a great re-brand in my opinion because it took the recognizable aspects of both companies and combined them into one. Switching the type from serif to sans-serif was also a nice touch in helping give the logo a more modern look.
Target has always had a recognizable brand and logo, the red circle with a red dot in the middle resembling a target. So redesigning a logo would be a bad move on their part. In 2005, they did a small redesign that was very suitable, changing the black “Target” text to red and moving it under a larger red target symbol.
Although many will disagree, the newly designed ebay logo works. In my opinion, the old ebay logo was ugly, the kerning was ridiculous and it just looked to “childish”. The colors of the ebay logo are the most recognizable part of it, so when it was redesigned, keeping those colors was a smart move.
I think its redesign was just enough to give the company a more professional image all while maintaining their brand with the original ebay logo colors. They rid the new logo of the insane kerning, keeping just a little but not nearly as much as the original ebay logo and that it why I give the new ebay logo a thumbs up.
5. USA Today
I’m including the USA Today logo because I’ve seen on other blogs that this new logo was categorized as a bad redesign. I completely disagree with that. The new logo took on a very modern look to go with USA Today’s re-branding last year (2012) and I think it was a great move, the old logo was getting quite dated.
What I love best about this logo is its simplicity, they got rid of the big box logo with the 1980’s style globe graphic and replaced it with a simple sans-serif typeface and a plain blue circle. The circle works great for the brand because they can do anything with it, fill it with a graphic, and change it’s color to go with certain sections of the news (which they have done) etc.
Twitter’s logo redesign was a little bit less noticeable, but it was a well accomplished and timely redesign. The old Twitter logo was a very bright blue color and the bird design was young looking, like a little baby bird.
Twitter’s new logo design in 2012 gave the bird a darker blue color and made the design of the bird more mature looking. The bird design is also angled more giving it the look as if it is taking off on its first flight. The new logo represents a more mature, popular, and aged Twitter that has taken flight and become one of the major players in social media.
7. Internet Explorer
IE is perhaps the most hated web browser of all time, mainly for it’s lack of support of current (and newer) web standards. Microsoft finally did something right though in 2012 when they released Internet Explorer 10 (IE10), a browser that is actually worth a crap. IE10 first came out for Windows 8 and during the same time Microsoft started their re-branding and with this re-branding came new logos for both IE and Windows.
IE10’s logo was redesign with a minimalist approach using a solid blue color with no added gradients or extras. The new logo worked well and goes great with current trends of flat and flat colors and the Windows 8 metro interface. It’s simple, clean, and it goes great with the new and improved Internet Explorer.
Launched in 2012 with the release of Windows 8, the new Microsoft logo was created as part of a re-branding. The new logo design focuses on the metro style of Windows 8, ridding itself of the italicized font and making the Windows boxes flat and square. The new logo design goes great with modern trends and it compliments the new Windows 8 interface very well giving Windows a more modern look.
Google’s logo has never really had any significant changes over the years, having had no logo changes since 1999, until recently that is. Google made a small edit to their logo that many people may not even notice, going with the minimal and flat design trends, they removed the bevel and text shadows on the Google letters.
This was a great change in my opinion as it gives it a more modern look while still being the recognizable Google logo that everyone has grown to know.
What is your take on the new logos? Do you think they work or do you think they were not needed? Every company has to go through a re-brand at least once in their life (unless you’re Coca-Cola), so creating a successful redesign is an important step.
PrismaDesign is the creator behind this deal of the week. These 10 photorealistic logo mock-ups can help enhance your company logo presentation. The 10 logo mock-ups come in high resolution 2300x1600px 300 dpi format to ensure the highest quality showcasing format, all for only $9. To purchase you can click the title link and be directed to the purchase and download page.
Color has a big impact in logo design and can, in most cases, make or break your company. You want your logo to stand out (obviously) and be recognizable and color has a lot to do with this. The crew at British Design Experts (an online company offering affordable, professional logo design services) put together this awesome infographic detailing the meaning behind each color and showing examples of actual companies’ logos using said color.
Created by British Design Experts
A logo plays a vital role in branding its product strongly. A good logo can compel people to be your customers whereas an ugly logo can put off your existing customers. There are certain types and styles that can help you design an attractive logo for your company.
Choosing the right type to design an attractive logo may be a difficult task for you. However, understanding the given explanation will surely help you select the appropriate type to design a phenomenal logo of your company.
You may have guessed it by the name that brandmark logos simply contain the image of the brand. These logos do not contain any wording, funky effects or tagline in them. Also, the symbol cannot be any letter of your company’s name. These are simplest of all logo designs and easy to remember. So if your company has any symbol or name that can relate a symbol, then you must use this type to design your logo. Good examples of such logos are Polo, Lacoste and Apple.
These are the logo designs which contain the wording only. Mostly, the wording is the full name of the company. The font and color of the letters used in it must be unique and attractive. There are several companies that have wordmark logos. If your company is the one that does not have any symbol but a nice yet short name, then you can use this type for your logo designing. Samsung, Sony and Nokia are some of the good examples of wordmark logos.
These logos are similar to the watermark logos but the difference is that they are not comprised of words or the company’s name. These logos are usually comprised of the first letter of the company’s name only. You should use this type of logo if your company’s name is too long or difficult to remember or pronounce. It will make it easier for your customers and clients to remember your name. Good examples of lettermark logos are IBM and HP.
4. Combination Mark
A combination mark logo design is simply a combination of symbol and wordmark design. It means that these logos have both the symbol and the words used in it. If you think that just a symbol or only the company’s name is not looking good, you can try to merge them together by using this style of designing your logo. Great examples of this type of logo design include Eurocopter and Bundesliga.
The last type of the logo designing is emblem. This type of designing contains the name of the company within the design. It may be the full name or the first initials of the full name. The font and color of the letters and design of the logo make it look compelling and attractive. No matter if your company’s name does not relate to any symbol, you can design its name in an attractive frame to make it look compelling. Examples of these logos include NHL, NFL and Harley Davidson.
Some companies are notorious for certain things and, when mentioned, bring a certain thought to mind. Viktor Hertz took that thought to the next level by creating logo redesigns of popular companies, revealing the actual content of the company by what they really should be called. He has named this project Honest Logos and says “Some are cheap, some might be a bit funny, some will maybe be brilliant. I don’t know”. We think he summed it up pretty well.
You can keep up with Viktor’s work via Twitter, Facebook, behance, YouTube, Vimeo, Flickr, LinkedIn, and MySpace here.
Nothing To Do
aka Anheuser Busch
Will Work for Awhile
aka Coca Cola
aka Seven Eleven
Buildin’ Body Fat
aka Dunkin’ Donuts
Adult Toys – Hillbilly Drivers
aka Harley Davidson Motorcycles
No Place For Us Anymore
No Kids Want Our Phones Anymore
Pay for Boobs
Sugar Bomb Combos
The Following Preview
Very Cheesy Pictures
aka Walt Disney
Crawling in the Morning
aka Captain Morgan
July 2013’s artist of the month goes to Ji Lee and his Word as Image project. You may recall seeing a few of these in the 23 Logos with Hidden Meanings article. Ji Lee was born in Seoul, Korea and raised in São Paulo, Brazil. He currently resides in New York where he works for Facebook as a communication designer.
Ji Lee says he started this project nearly 20 years ago as an assignment in his typography class where students were encouraged to see letters beyond their dull, practical functionality. The challenge was to visualize the meaning of a word, using only the graphic elements of the letters forming the word, without adding any outside parts. Ji says “The challenge was very hard, but the reward of “cracking” a word felt great. So this became a lifelong project for me.” Ji even published a book on this in 2011 called “Word as Image” that contained nearly 100 words. You can follow Ji Lee on Facebook and Twitter.