Tags Posts tagged with "Business"


30% Off Email Templates

Envato’s theme and template marketplace ThemeForest is running a limited time promo on email templates, they have applied a flat 30% discount to their entire library of email templates that is over 600+ templates.

Email promotion is one of the most cost effective ways to engage with your audience. The ThemeForest library consist of various types of email templates from newsletter templates to templates for catalog emails.

This limited time promotional offer only runs till 12pm on 17th February (AEDT). Most of the email templates are highly customizable, so you can easily design them to go along with any campaign you might be running. You will find a lot of the email templates are responsive ready and will work with leading email services like MailChimp, Campaign Monitor, Litmus and more.

To take advantage of this great deal click the title or image below.

30% off Email Templates

30% off email templates at Theme Forest

Using Social Media for Recruitment

In recent years companies and recruiters have taken to social media as a means of finding and hiring people. 92% of companies use social media for hiring, LinkedIn being the number one social platform used by companies to hire. This is not an unbelievable statistic by any means, you can use social media to find out more about a person than any interview would reveal.

What platforms are companies using for recruiting? Three main ones to be exact; LinkedIn, Twitter, and Facebook. In 2012 93% of companies used LinkedIn for hiring, 66% use Facebook, and 54% use Twitter. One of the biggest benefits to using social media is time, 20% of recruiters say it takes less time to hire and employee thanks to social media.

There are fall backs for using social media if you are trying to get hired that should be consider. You need to be careful about what you say and post on social networks. As this infographic by Staff shows below, 3 of 4 hiring managers check candidates social media profiles even if they’re not provided and 1 of 3 employers reject candidates based on something they found on social profiles. So it’s important, if you’re using social media, to be careful what you post especially so if you’re looking for a job.

Although social media is an ever growing tool used by employers and employees to find and hire, there are still some companies who don’t use social media for recruiting. 36% of firms don’t use social media for hiring, so don’t ditch that paper resume just yet.

Created by Staff.com

Using Social Media for Recruitment Infographic

5 Easy Ways to Enhance the User Experience of Your Business Website

Periodically updating your site is essential to maintaining easy navigation for your viewers. Whether your site is running slow, infected with a virus, or just hasn’t had any modifications in its layout for a few a while there are always new ways to improve the user experience. Here is a handful of easy ways business owners can improve user navigation and improve the overall quality of their website:

1. Update for Speed

Every second spent loading the page is a second closer to a user losing interest. There are plenty of tools online that allow you to test the speed of your site like GTmetrix. Test your site now and then and make sure it’s not taking 5 minutes to get from one page to the next. If your site is lagging, consider updates either in server software or website software. If you use a type of software like WordPress, where it is free to use, distribute and it has a large community of developers and users who contribute back to the code, there tend be more frequent updates.

Keep in mind that the more traffic and users your site accumulates the more attempts you’ll see at spamming and virus infection. Make sure you have security measures that are constantly sweeping for any potential threats to the functionality of the website.

2. Bring in New, Quality Images

Let users know how you are progressing by using fresh, high-quality images of your latest products and services. One good way to revamp your site is to embed a PowerPoint on your homepage to show some of your latest happenings with the business. Improving the layout of certain images in a shopping section is definitely necessary from time to time to increase organization and exploring if your site allows users to shop online.

3. Contrast and Texture of Color

Never underestimate the power of color psychology in designing a website, especially with the background. Make sure the background color is one that is both easy on the eyes and evokes the right message to potential customers. For example, the website of a private doctor would do well to use various shades of the color blue because it evokes trust and is commonly associated with adaptability (water) and healing. The more serious the nature of your business the less variety of colors you should use but always use clearly contrasting shades as well as a distinguishable font.

4. Improve Source of Feedback

If you have the personnel and do a substantial amount of business online consider implementing a 24/7 help chat. One of the best ways for a smaller business to communicate with customers and respond to feedback is actually with a blog or forum for discussion. Obviously you won’t be able to respond to every compliment or complaint voiced in these sections but it will give a good source of constructive feedback from your users.

5. Social Media

If your business is not utilizing major social media outlets like Twitter, Facebook, or LinkedIn you need to start TODAY. Social media is arguably the most important aspect of online marketing today and allows you to tap into far too many networks of potential business to ignore. If you are already running pages with these outlets, make them accessible from you homepage or contact page. Use them to spread the latest entries of your blog and implore your users to follow you on them to keep up with all of your latest news.


For business owners it is important to constantly be looking for ways to improve yourself whether it be your products, services, or methods of marketing. Remember, the best ideas you can get are from the users themselves.  Always be open to feedback, always be open to change.

Proposal Template

If you’re a freelancer or do some freelance work on the side, it’s always a good idea to do everything as professional as possible. This includes writing professional proposals in a well designed format. Being a freelancer though can be a time consuming job being a one person operation.

Seeing this issue, Kenny Williams put together this excellent project proposal template that includes area for project description, project budget breakdown, project timeline and more. The template comes in changeable colors and in 2 document sizes, both US letter and International A4.

This 12 page proposal template was designed in both Microsoft Word and Adobe InDesign so you can choose the file type of your choice to edit it in. At only $9 this template is well worth the cost and is a great deal for freelance work. Click the heading to see the full template.

Proposal Template

Proposal Template

Proposal Template

Proposal Template for Designers

Proposal Template for Designers

Proposal Template for Designers

Beginners Guide to Setting up a Business Google+ Page

Google Plus is one of Google’s crowning achievements. It allows individuals, businesses, and brands to identify themselves upon a social network that is integrated directly into the Google search engine.

When used properly, it can increase the number of visits a website receives from normal search engine users and foster an elevated social status much like most businesses wish to achieve with other popular social networks. This means more fans, a more diverse audience and more brand loyalty for you.

What is Google Plus?

Google Plus has commonly been referred to as a “social layer” instead of a social network. There are two distinct ways that Google Plus works:

  • It is a social network. There is a feed for profiles where posts can be sent, commented on and “Plus’d”. The main thing that makes Google Plus different as a network is that you can create different groups of people known as “Circles”. This allows you to keep a different set of contacts when there are certain things that are only appropriate for certain groups.
  • It is a search engine component. Google has incorporated content from Google Plus users in several unique ways. The most important ways for businesses include the appearance of author and Google Plus content in search results, “Pluses” that can be applied on a search result, and the integration of Google Plus content with things such as Google Place reviews.

Why Should Businesses Use Google Plus?

The main draw of Google Plus is its ability to become tied in with the Google search engine. When personal results are enabled, the following things can happen:

  • Users can see feedback from other users in their circles. This can include “Pluses” on search results, Google Place reviews, shared posts and authored content.
  • Users can find more reliable material faster. Because Google Plus makes it a point to allow users to endorse content with their Google Plus accounts, users can quickly find results that have been supported by “social proof”.
  • Hangouts can be used for product promotion. A Google Hangout works like a live video conference where multiple people can conduct a conference at one time. Businesses can invite important leaders in the industry for interviews and regular customers to share their thoughts on a product.
  • All content can be confined to Google Plus Circles. This applies to virtually any content that can be shared on Google Plus. Calender events, videos, authored content and “Plus’d” content can all be shared with specific circles. For example, this allows businesses to send different content to business partners than customers.

Creating a Google Plus Page for Your Business or Brand in 3 Steps

The first step to creating your very own Google Plus page is to first create a personal Google Plus account. You can then create your page by clicking on the “Pages” button on the menu located on the left side of the Google Plus homepage. (see image below)

Add Google+ Business Page

You then need to choose a category that best defines your business. If your business has a local physical store, then you should probably select the “local business or store” option to allow your Plus page to show up as a local business. You should enter your details, which includes your business’s phone number, address, external website and any other contact information your potential audience might need to know. This is also used to validate your page so make sure it is correct and you have access to it.

Google+ Page Category Selection

The last step to creating your Plus page involves customizing it. You need to inform your followers and customers about your business by filling out the “About” and “Contact” details, as well as any other pertinent information boxes. You then need to customize your Google Plus page to make it visually appealing. Add branding, photographs and a personal touch that allows your audience to really connect with your business.

Keep in mind that the most important part of successfully using Google Plus to promote your business revolves around getting in touch with your users. Appeal to them and show them content that they want to see by utilizing Google Circles in the content you create on Google Plus.

Reasons Why Employees Leave Your Company Infographic by BOLT Insurance Agency

One thing that businesses always have to worry about is their employees leaving to pursue other opportunities. When this happens, some business owners can be clueless as to the reasoning behind employees leaving. What is the leading cause to employees leaving for jobs elsewhere?

This infographic by BOLT Insurance Agency walks you through the biggest reasons behind employees leaving your company as well as the costs of employee turnover. Some of the top reasons include heavy workload, lack of opportunities for growth and advancement, and unrealistic job expectations. Have you ever left a past job due to one of these reasons?

Created by BOLT Insurance Agency

Reasons Why Employees Leave Your Company Infographic by BOLT Insurance Agency

Where's Google Making It's Money Infographic by Wordstream

It’s no surprise that Google rakes in more money that any of us can imagine. Where is that money coming from though? The crew at WordStream made this infographic displaying the top 20 most expensive keywords in Google Adwords advertising. The number one most expensive keyword is insurance (big surprise) at $54.91 top cost per click. Could you imagine receiving $54 for one click? Check out some of the others and let us know your thoughts…

Created by WordStream

Where's Google Making It's Money Infographic by Wordstream