Link building is a very important task on every website owners agenda. It’s a factor in how your website ranks in search engines and how much of an authority your website is in the industry. That being said, there are several ways in which people build links and these people were categorized into 4 types of link builders.
Shellshock UK created this infographic that names the 4 types of link builders and their different processes by which they go about building links. The 4 types of link builders are The Geek, The Creative, The Hustler, and The Social.
The Geek tends to be the developer or coder; this person is logical, into details, organized, and analytical. The Geek spends most of his/her time using webmaster tools, Google analytics, fixing code, and doing online gaming.
The Creative tends to be the designer; this person is creative, innovative, a thinker, strategist, and full of ideas. The Creative spends most of his/her time conceptualizing, strategizing, art directing, and doing content creation.
The Hustler tends to be a person who enjoys research; this person is resourceful, does research, and is persuasive. The Hustler spends most of his/her time doing link requests, searches, emails, and building lists.
The Social tends to be the social media guru who spends a lot of time on Facebook, Twitter, and the like. The Social is sociable, a people person, loves connecting with others, and is well informed and up on trends. The Social spends most of their time reading, chatting, content curation, commenting, and networking.