Some companies are notorious for certain things and, when mentioned, bring a certain thought to mind. Viktor Hertz took that thought to the next level by creating logo redesigns of popular companies, revealing the actual content of the company by what they really should be called. He has named this project Honest Logos and says “Some are cheap, some might be a bit funny, some will maybe be brilliant. I don’t know”. We think he summed it up pretty well.
You can keep up with Viktor’s work via Twitter, Facebook, behance, YouTube, Vimeo, Flickr, LinkedIn, and MySpace here.
aka Anheuser Busch
aka Coca Cola
aka Seven Eleven
aka Dunkin’ Donuts
aka Harley Davidson Motorcycles
aka Walt Disney
aka Captain Morgan