When a well known company rolls out a new logo design there are usually a bunch of critics (or as we like to call ourselves, designers) that pick them apart for the good and the bad. Obviously not everyone is going to agree on what is a good logo design and what it a bad logo design because everyone is different and has different tastes.
After reading plenty of different logo redesign articles on various web blogs, I decided to make an article of my own. In this little write up I am going to focus on 9 different well known companies that have had successful logo redesigns. Before I get into this: yes this is my opinion being voiced in this article and no you don’t have to agree with it.
Most of these logo redesigns were much needed and I believe that they accomplished their goal in staying with current trends and giving their company a more modern look.
First on the list is MTV, or as it was known in the 1980′s, Music Television; because believe it or not they used to show music videos on TV. This is one of those redesigns that we were waiting for to happen. Although not much was actually “redesigned”, they did remove a key part of their logo, the “music television” text under the M. One other smaller design change to the logo was the size of the ‘M’, it has been shortened in the new logo.
MTV has completely re-branded since their launch in 1981, more recently so in 2010 when they changed their name from “Music Television” to just “MTV”, populating their channels with reality TV shows rather than music videos. So since they barely air music videos anymore, the logo change was much needed to help newcomers to the station avoid confusion with the lack of music videos.
Growing up I could always recognize when a Sprint commercial was on because they always had some kind of pin dropping. Sprint used the pin as a marketing technique for their then new fiber optic line, claiming that the sound quality was so good you could hear a pin drop through the phone.
Fast forward to 2005 when Sprint merged with Nextel, after 10 years, a new logo was much needed. They combined the Nextel colors (black & yellow) with a graphic resembling the pin drop from their commercials to form the new logo. This was a great re-brand in my opinion because it took the recognizable aspects of both companies and combined them into one. Switching the type from serif to sans-serif was also a nice touch in helping give the logo a more modern look.
Target has always had a recognizable brand and logo, the red circle with a red dot in the middle resembling a target. So redesigning a logo would be a bad move on their part. In 2005, they did a small redesign that was very suitable, changing the black “Target” text to red and moving it under a larger red target symbol.
Although many will disagree, the newly designed ebay logo works. In my opinion, the old ebay logo was ugly, the kerning was ridiculous and it just looked to “childish”. The colors of the ebay logo are the most recognizable part of it, so when it was redesigned, keeping those colors was a smart move.
I think its redesign was just enough to give the company a more professional image all while maintaining their brand with the original ebay logo colors. They rid the new logo of the insane kerning, keeping just a little but not nearly as much as the original ebay logo and that it why I give the new ebay logo a thumbs up.
I’m including the USA Today logo because I’ve seen on other blogs that this new logo was categorized as a bad redesign. I completely disagree with that. The new logo took on a very modern look to go with USA Today’s re-branding last year (2012) and I think it was a great move, the old logo was getting quite dated.
What I love best about this logo is its simplicity, they got rid of the big box logo with the 1980′s style globe graphic and replaced it with a simple sans-serif typeface and a plain blue circle. The circle works great for the brand because they can do anything with it, fill it with a graphic, and change it’s color to go with certain sections of the news (which they have done) etc.
Twitter’s logo redesign was a little bit less noticeable, but it was a well accomplished and timely redesign. The old Twitter logo was a very bright blue color and the bird design was young looking, like a little baby bird.
Twitter’s new logo design in 2012 gave the bird a darker blue color and made the design of the bird more mature looking. The bird design is also angled more giving it the look as if it is taking off on its first flight. The new logo represents a more mature, popular, and aged Twitter that has taken flight and become one of the major players in social media.
IE is perhaps the most hated web browser of all time, mainly for it’s lack of support of current (and newer) web standards. Microsoft finally did something right though in 2012 when they released Internet Explorer 10 (IE10), a browser that is actually worth a crap. IE10 first came out for Windows 8 and during the same time Microsoft started their re-branding and with this re-branding came new logos for both IE and Windows.
IE10′s logo was redesign with a minimalist approach using a solid blue color with no added gradients or extras. The new logo worked well and goes great with current trends of flat and flat colors and the Windows 8 metro interface. It’s simple, clean, and it goes great with the new and improved Internet Explorer.
Launched in 2012 with the release of Windows 8, the new Microsoft logo was created as part of a re-branding. The new logo design focuses on the metro style of Windows 8, ridding itself of the italicized font and making the Windows boxes flat and square. The new logo design goes great with modern trends and it compliments the new Windows 8 interface very well giving Windows a more modern look.
Google’s logo has never really had any significant changes over the years, having had no logo changes since 1999, until recently that is. Google made a small edit to their logo that many people may not even notice, going with the minimal and flat design trends, they removed the bevel and text shadows on the Google letters.
This was a great change in my opinion as it gives it a more modern look while still being the recognizable Google logo that everyone has grown to know.
What is your take on the new logos? Do you think they work or do you think they were not needed? Every company has to go through a re-brand at least once in their life (unless you’re Coca-Cola), so creating a successful redesign is an important step.