A logo plays a vital role in branding its product strongly. A good logo can compel people to be your customers whereas an ugly logo can put off your existing customers. There are certain types and styles that can help you design an attractive logo for your company.
Choosing the right type to design an attractive logo may be a difficult task for you. However, understanding the given explanation will surely help you select the appropriate type to design a phenomenal logo of your company.
You may have guessed it by the name that brandmark logos simply contain the image of the brand. These logos do not contain any wording, funky effects or tagline in them. Also, the symbol cannot be any letter of your company’s name. These are simplest of all logo designs and easy to remember. So if your company has any symbol or name that can relate a symbol, then you must use this type to design your logo. Good examples of such logos are Polo, Lacoste and Apple.
These are the logo designs which contain the wording only. Mostly, the wording is the full name of the company. The font and color of the letters used in it must be unique and attractive. There are several companies that have wordmark logos. If your company is the one that does not have any symbol but a nice yet short name, then you can use this type for your logo designing. Samsung, Sony and Nokia are some of the good examples of wordmark logos.
These logos are similar to the watermark logos but the difference is that they are not comprised of words or the company’s name. These logos are usually comprised of the first letter of the company’s name only. You should use this type of logo if your company’s name is too long or difficult to remember or pronounce. It will make it easier for your customers and clients to remember your name. Good examples of lettermark logos are IBM and HP.
4. Combination Mark
A combination mark logo design is simply a combination of symbol and wordmark design. It means that these logos have both the symbol and the words used in it. If you think that just a symbol or only the company’s name is not looking good, you can try to merge them together by using this style of designing your logo. Great examples of this type of logo design include Eurocopter and Bundesliga.
The last type of the logo designing is emblem. This type of designing contains the name of the company within the design. It may be the full name or the first initials of the full name. The font and color of the letters and design of the logo make it look compelling and attractive. No matter if your company’s name does not relate to any symbol, you can design its name in an attractive frame to make it look compelling. Examples of these logos include NHL, NFL and Harley Davidson.