Brand awareness is key to making your business stand out amongst the competition. If someone can immediately recognize your logo, mascot, or design, you’ve done a good job creating an identity. Everyone knows the famous McDonald’s “M” yellow arches, or Target’s red logo. Creating a successful identity is all about being unique, and showing what you’re company is all about in a memorable way.
Whether you’re a business owner looking to brand your company, or a designer in need of a little inspiration you can always use a little inspiration to help you create the best visual identity for the brand. Today, we are bringing you 10 creative examples of branding and identity designs to inspire you to make your company stand out amongst all the others.
Kate is a designer based in San Francisco who specializes in unique typography and branding design. One of her latest projects Mend, is a branding projected for a fictitious company with “survival kits,” aimed at promoting the message “Don’t buy more stuff. Mend what you have.”
The idea is that these kits would be used to mend and fix items that you already have, whether it be a pair of jeans or your own health. The materials used for branding are all from recycled or reused items. I love that the designs incorporate an element of sewing, or cross-stitching to further convey the idea of mending and fixing things.
Optus is the second largest telecommunications agency in Australia and recently enlisted a talented group of individuals to rebrand their company with the hope to create more positive awareness for the Optus brand.
This is one of the most clever branding or even re-branding projects I’ve seen entirely geared at making the customers engaged with the brand, excited about the brand, and the identity makes sure that people know what the company actually does in a cute and ingenious way. Optus is now using a variety of clever tools to connect with customers, provide them with information, and engage customers with their brand.
Natural Salads is a company aimed at bringing fresh fruits and vegetables to supermarkets. Jose created an identity design for the company that was meant to express the “natural” aspect of the product, and draws straight from the products (veggies) that the company sells to create the identity for the company.
Wesley, a designer and brand manager from Brazil, recently created the branding identity for a jewelry store located in Conejo Valley geared at showcasing the brand’s elegance and luxury. In Spanish “Conejo” translates to “Rabbit” and Wesley uses the symbol of a rabbit and of jewels themselves to create a truly unique identity design.
Bukvarius is an organization that offers books and teaching materials to schools throughout Russia. The goal was to create an identity that was fun, fresh, and engaging enough that children could see the objects as an integral part of daily school life.
The design team explains that, “Every element of visual identity combines learning and playing: paper bags are stylized as school bags, the presentation folder with the brand character on it reminds of drawing lessons, and humorous mnemonic rules on pocket calendars help one to learn rules better.”
What’s even better is the choice to incorporate an owl into the visual identity, seeing as owls are typically a symbol associated with learning, knowledge, and wisdom.
Isabela Rodrigues is the creative mind behind Sweety Branding Studio, and recently created the branding identity for Illegal Burgers based in Oklahoma and highlights the general theme of ‘crime’ in its design. This might be one of my favorite identity designs as of late, simply because it is so simple, but so genius at the same time.
TriplAgent is a travel app that helps people find the perfect vacation based on their interests. Recently, Taras Kravtchouk a multi-disciplinary designer who created the mobile identity for the travel app. It’s an elegant design, that features a flat user interface and makes it easy for people to find what they are searching for with it’s simplicity.
Dripp Coffee, a southern California based coffee shop, features a new unique identity design created by Turner Duckworth. The identity features simple colors and shapes that almost make it appear flat and modern, while incorporating a hand-drawn script logo with the word “Dripp”. The identity is almost a combination of modern and vintage styles. What do you think?
Reclameworks is a design studio that specializes in print, branding, and identity designs. They recently created RW Pro, an identity design that is actually available to the community for purchase to use as an identity design. The identity kit is completely sleek and modern and includes everything a business needs to get up and running.
Yoosli, a company that specializes in customizable museli that can be delivered to your door, recently branded their company with Together Design. The goal of the project was to create an identity that was joyful, folksy, and happy. Together Design explains that they created, “the strapline “Individual muesli for individual folk” and devised a cast of eccentric characters – Louis, Cassie, Flora, Neville and Bob – each of whom represents a different personality and muesli flavour.”